Ethnicity in Fashion Through Time

Japanese Women Wearing Ethnic Fashion In KimonosThe difference between race and ethnicity in fashion

Clothing differs greatly across the globe, and society may believe that various styles of clothing have to do with the race and ethnicity of specific areas around the world. It is first important to understand how race and ethnicity are two entirely separate subjects in general and in fashion. Simply defined, race is a biological trait that cannot be changed about a person. Race is not something that can be hidden and includes skin colour, eye colour, types of hair, heights and sizes, facial structures etc. Race is not something that can be defined by clothing choice. Whereas ethnicity is a choice which can be displayed through clothing, body modifications and accessories. Ethnicity has many categories and can be hidden, if chosen. You cannot possibly know the ethnicity of someone by the colour of their skin, hair or eyes. This is where ethnicity in fashion can really be identified.

Ethnicity expressed through fashion

Ethnic identity is a concept based around how a person dresses from their country of origin. It could derive from religion, cultures or trends. Your ethnic identity can be presented through clothing, jewelry, tattoos, hair pieces, shoes, etc. Contrary to what some may believe, your race and ethnicity have very different roles in the means of fashion. Ethnicity and your ethnic identity is not limited to clothing. For example, in many cultures tattoos serve as a right of passage, a status symbol, spiritual devotion, symbols of spirituality. An example of varying ethnic identities could be Japanese fashion culture versus Western world fashion culture. Japanese ethnic identity in the 1930’s was presented through fashion with kimonos whereas the Western world presented ethnicity in fashion through shoulder paddings, sun hats, and faux fur. Although kimonos and other cultural clothing is still worn for certain occasions in the Japanese culture, in western society on special occasions clothing choices may include formal gowns, dress suits, etc. 

It is not uncommon for people to associate certain types of clothing to specific ethnic groups. In the article Do Clothes Define Your Ethnicity? the author Arielle Hixson uses the American example of “back in the 90s, the baggy pants, long chains and Sean Jean clothing were automatically associated with hip hop music, which was mostly marketed to black individuals”. The association between clothing and ethnic identity is still relevant today, although it is not necessarily as common. The article goes into greater detail exploring the misconceptions surrounding ethnic identity and stereotypes. For example “just because a white individual may enjoy listening to punk rock doesn’t necessarily mean that he will frequent Hot Topic for his choice clothes” (Hixson paragraph 1). Society, by default, associates certain styles of clothing with specific ethnicity. 

The modernization of traditionally ethnic fashion

To pull it all together of how this topic and blog is relevant, is that ethnicity in fashion bleeds into all cultures around the world. While it is not necessarily considerate and can be cultural appropriation in instances, it still happens despite society’s disregard. An example of traditionally ethnic practices in fashion modernizing could be people receiving henna tattoos which is and was part of Egyptian ethnicity. Although it is no longer related to Egyptian culture in the Western world, it is considered a temporary expression of art on the skin. Another example could be large chains being related to hip hop music, although today large chains are common in trending fashion.

Ethnicity in fashion is all around us, despite how watered down it may be today.

The TFCA nominations highlight missing movies

I sat down yesterday night to watch the documentary everyone’s talking about, Framing Britney Spears. As a streaming subscription addict, I was confident I would be able to find it somewhere. I looked at its distributors and did the US-to-Canada mental conversion. While a US Hulu release usually spells months of delays here (see Palm Springs), its FX broadcast would surely mean that my FX Canada subscription through Teksavvy TV (yep, that’s a thing) had me covered. Alas, that uniquely Canadian feeling of missing out set in as I went from service to service in vain. Eventually I finished my popcorn and accepted that I had to wait or bend the law to join the conversation. When I saw the recent TFCA nominations, I realized this feeling would follow most of my awards-season catch-up. 

The Struggles of the Canadian Cinephile

This indulgent intro is just means to say that struggling to find talked-about movies is a common issue in Canada. With a pandemic and the fall of cinemas plaguing this awards season, reading nomination lists has become tedious. You see a bunch of titles you’ve heard a lot about but have no idea how to watch. The TFCA nominations (Toronto Film Critics Association) this past weekend were no different.

The TFCA nominations press release last Sunday announced wins in the internationally eligible categories. These include Best Film and Best Documentary, as well as Best Lead and Supporting Performances. The announcement also included nominations for Louise Archambault’s And the Birds Rained Down (Il pleuvait des oiseaux), Kazik Radwanski’s Anne at 13,000 ft, and Yonah Lewis & Calvin Thomas’ White Lie for the Rogers’ Best Canadian Film Award. The TFCA will announce the winner as part of their virtual gala on March 9th.

Chloe Zhao’s Nomadland led with three awards, winning Best Film and Best Director, as well as Best Lead Actress for Frances McDormand. But don’t be too hard on yourself if you haven’t caught it yet. Nomadland isn’t set to release on streaming till Feb. 19th, and even then it’s only coming to Hulu stateside. Half the awards went to movies that haven’t had a Canadian release yet, like Sundance winner Minari and the documentary Collective. On the other hand, for Best Canadian Film the nominees are all films that were part of TIFF’s lineup two years ago, although the buzziest title, Anne at 13,000 ft, still isn’t available anywhere online.

The TFCA nominations were led by Chloe Zhao's awards front runner Nomadland
Frances McDormand in the film NOMADLAND. Photo Courtesy of Searchlight Pictures. © 2020 20th Century Studios All Rights Reserved

An Awards Season for the In-Crowd

It’s just part of an awards season where you can only see films if you have access to a screener. It is worth noting the many nominations for streaming-only titles. Films like Sound of Metal and The Forty-Year-Old-Version, as well as Sundance premieres like Never Rarely Sometimes Always and First Cow, would typically be forgotten by the time awards season rolls around. The delay of prestige dramas like Spielberg’s West Side Story to late 2021 has helped open up the playing field for films like these to get big nominations. At the same time, it’s hard to get excited about an awards narrative that we’re writing in a vacuum.

As I alluded to earlier, that vacuum is nothing new, especially for Canadians. However, the pandemic has shown what a sticking point it actually is in the relationship between critics, distributors, and audiences.  The SAG, Golden Globes, and LA Film Critics Association have also nominated scarcely available content. The success of streaming services this past year won’t necessarily mean easier access to major awards content, especially Canadian content. We still have a ways to go this awards season, and maybe soon these movies will be more available. However, it will be interesting to see how much these awards will affect the Oscar nominations, announced March 15th.

party JOLLOF

Best Places to buy party JOLLOF downtown

Party JOLLOF is a fundamental part of every Nigerian occasion. One does not simply have a party without serving JOLLOF rice to their guests. However, not all of us have the time or resources to get that firewood effect at home. Do not despair! I have found the top three spots to get them in Canada that will teleport your guests to a local kitchen in your hometown.

Mummy’s Afro – SMOKING PARTY JOLLOF rice

party JOLLOF rice served in an iron skillet

Mummy’s Afro. Once you walk in, it literally feels like you’re going to visit your favourite aunty who always has food for you. If you want a more home-like feel but bottom pot party jollof taste. Mummy’s Afro is the best place to go.

African Village,Toronto- Eastern party JOLLOF rice

Overhead view of NKWOBI party JOLLOF served with sage leaves

If you’re from the eastern part of Nigeria, or you have a strong love for NWKOBI, then this would be a match made in heaven. This is a wedding recipe that is just too finger licking good.

You don’t have to wait for anyone to propose just order this dish already!

The j-spot

One pot party JOLLOF rice served with bay leaves and sage leaves in a yellow bowl

If you’re looking for a healthier version of this dish go to the j-spot! Instead of using palm oil and butter they cook with little to no oil. However, don’t be scared, it is still as delicious as the decadent version! It is also vegan and gluten friendly.

 

I know some of you have checked out these restaurants and have gone crazy! Yes they are so expensive because they are exotic dishes. Do not be dismayed, I am here for you. You can easily cook these recipes at home. You just have to be patient and plan properly. I highly recommend you watch this to cook the perfect party Jollof rice at home.

Conclusion

Thank you so much guys for always supporting my blog. I’m always here for you to help you discover exotic recipes in Toronto,Canada. Please reach out and let me know what country or region that you want me to feature recipes from.

 

Looking for the best Netflix film to watch while you eat your jollof rice? Check out

this Netflix review here

 

 

 

 

 

 

Paramount Plus New Streaming Service: Climbing for Subscribers

  Patrick Stewart and Stephen Colbert welcome stars and subscribers to Paramount Plus

Patrick Stewart and Stephen Colbert welcome stars to Paramount Plus new streaming service
Patrick Stewart and Stephen Colbert welcome stars to Paramount Plus new streaming service for Super Bowl promo. Courtesy of Paramount Plus

 

Formerly known as CBS – All Access, Paramount Plus is a rebranding of the streaming service that will be launching on March 4th in the US and Latin America. According to the company, Canada will also receive a glimpse of the content provided by the streamer stating that an “expanded offering” will be available in an undefined future time.

 

VIACOM CBS, being one of the world’s largest producers of quality content, will nurture the Paramount Plus project with content from its different brands. MTV, BET, Comedy Central, Nickelodeon and of course the flagship CBS will be available for those consumers who demand these well renowned television channels. To make the pot even sweeter, those who are willing to pay the subscription fee will have access to the wide range of movies produced by the Paramount Pictures studio.

A Constellation of Stars climb Paramount Plus New Streaming Service

Leading up to the event, the celebrated advertising agency Droga5, informed and entertained potential customers with a Super Bowl promo titled “Journey to the Peak” that saw some of the biggest names on the VIACOM CBS roster climb their way to their new home.  Re watching the five spots that make up the campaign launch on Instagram one could clearly identify some big names, parading up an icy mountain to get to their metaphorical new home. The commercial was even tongue in cheek with its literal and metaphorical balance, proving that they weren´t shy about being self-aware. Amongst the big names were James Corden, Stephen Colbert, Dj, Khaled, Christine Baranski, Patrick Stewart, Tom Selleck and Ethan Peck, not to mention a cameo by Jersey Shore´s “Snookie” whose character was apparently too hung over for the trek. Speaking of Trek, several intellectual properties also made their way up the mountain including Star Trek, Dora the Explorer, Survivor, Beavis and Butthead and the MTV Astronaut.

A Competitive Price for an Avalanche of Content

The streaming service will have different pricing depending on your comfort level regarding advertisements. A more affordable price of $5.99 will include ads and a heftier $9.99 price tag will get you ad free watching, to your hearts content. Will VIACOMCBS rebrand of CBS All Access prove to be the pivot they need to stay alive in the streaming wars? Only time will tell if Paramount Pictures can fend off Netflix, Disney+, HBO MAX, HULU and Amazon prime to become king of the streaming service mountain.

The Paramount Plus new Streaming Service: A Snowball Effect

The Canadian Media Fund has published a recent trend report titled Pause and Rethink that evaluates how marketing and distribution streaming services will impact the future of the screen industries. The document delves into the importance of virtual production to offset the reduced number of cast and crew available on set due to COVID restrictions, and at the same time evaluates the importance of developing strategies to better position Canadian content in the midst of the streaming services wars.

With Paramount Plus joining the fight for consumer eyeballs, marketing trends are getting more sophisticated, in the sense that, new content has only a 28 day grace period that will define whether the investment was a success or not. The report, written by Kelly Lynn Ashton and others emphasizes the need for better strategies for Canadian productions in the global direct to consumer market, this due to the fact that streamers are keen on acquiring full rights to the intellectual properties and distribution, diminishing opportunities for the producers.

ViacomCBS had announced the rebrand of the CBS All Access services as early as September 2020, and will be using this year´s Super Bowl as the main platform to let consumers know that they have the intention of reaching the streaming services summit.  Will they make it? For now we can only say that they are getting recognition for the production value and creativity of their promo, especially during pandemic times.

If you liked this content, please check out Nicole Krasey’s article on her Top 5 favourite songs for young singers under the age of 13

 

Stay Undaunted and Cozy With These Oversized ‘Chunky’ Winter Accessories From ‘UT’ Undaunted Triumph

Part one of UT’s “handmade w/ care” collection.

Chunky Scarf and Toque

Mississauga Canada-based label Undaunted Triumph has made available part one of their “handmade w/ care” collection to fight Northern America’s cold weather as well as to fight the unprecedented times and give opportunities to small local business with emphasis on those of marginalized communities.

“Undaunted Triumph is to strengthen one’s persistence and perseverance by not being intimidated by difficulty, danger, and disappointment ultimately making one triumphant in the end.”

The world was really shook up, and for many caught off guard during the year 2020. Many lost their Jobs and had to pivot. Small business owners where fighting to stay open and efficiently run during the months in Ontario’s Pandemic lockdown structure. For certain Undaunted Triumph and its underlying motif should be a reminder not to give up.

The meaning behind the name Undaunted Triumph is to strengthen one’s persistence and perseverance by not being intimidated by difficulty, danger, and disappointment, ultimately making one triumphant in the end. Most of UT’s designs are intrinsically crude and have a rebellious overtone. UT aims to create staple garments that merge quality, functionality, and brand identity with its own uniqueness of once again being beautifully crude.

“monochromatic tones that would be an easy staple garment addition to anyone’s closet.”

 

For the winter season UT offers an oversized chunky scarf and toque designed by brand owner and sole designer Mathias Dowers. The chunky crochet accessories are crafted by hand in collaboration with a local black business. The designs feature black wool with grey gradient accents, which are monochromatic tones that would be an easy staple garment addition to anyone’s closet.

So don’t forget to stay undaunted! Especially through this current pandemic and afterwards.

Be sure to visit their website to purchase the collection, and be on top of future UT releases by following their Instagram.

PSB Café woodfired pizza

We are here to provide our customers the most delicious and budget friendly woodfired pizza. We are offering wide variety of  toppings on the pizza and we are confident that our customers will like it and feel satisfied. Customers can get their pizza customized according to their own choice and preferences. They can get their toppings and seasonings at no extra cost. There will be no additional cost for additional toppings. The unlimited free topping pizza deal will be available in store throughout the year and people who will order through Skip the dishes or Uber will get additional 10% off on their every purchase. Our main aim is to provide the customers a good option over other higher price options. We will also offer different offer deals with the various options like customers can add chicken, bacon, pepperoni at very normal prices and moreover some combos will also be offered to the customers and as a result they will have good number of options to select from. The main focus of these offers and promotions will be to grab customers attention and make and somehow induce their minds to come to the stores again and again. Promotion will also be done through newspaper advertisement and radio. These things will help to grab customers attraction.

 

Usually the customers have to think about the expenses they are bearing on the food and so our aim will be that satisfaction is not compromised due to cost. We will make sure that we can say to our customers, sir please order without any hesitation about price and please order your favorite pizza with free unlimited toppings so you can enjoy your meal. This offer will help PSB café to create a brand awareness in the market and will help to stand out as a top option for people preferring for this deal over carious other brands. To seek customers focus many promotional activities will be conducted like promoting the deal on various platforms, for example social media and also promoting our products through posters and flyers at various places. Also, the offer will be promoted through coupons offers for limited time. Offer and discount coupons will be distributed in some area near the stores that will run for limited period. The customers will be able to take advantage of coupons by getting a cut on the regular price making it the perfect pizza deal with less price and free unlimited toppings options. This offer will prove to be a great move for PSB café to get a brand name in the market. The product specifications will be a large pizza with regular 4 toppings and can be customizable by the customers. We will keep on giving different offers and that too for a longer period and depending on the response of different offers, we will finalize one offer out of them which will be applicable throughout the year and rest will keep on changing . PSB café will be decorated with posters and with a new theme to introduce the pizza in the market. We will also record some customer reviews and play them full day in our store. Efforts will be put to reach a wider area of market to guarantee a success. Our main aim and motto will be making maximum sales in a day and also trying to make new customers our loyal customers. Bringing the unlimited pizza offer will be a great alternative in the market as people with different taste will be attracted like some customers might not want some toppings and want other toppings so they can divide the pizza with various toppings. Also, customers those who are more health conscious can get a good calorie stuffed pizza. Takeaways will also be running a special deal with the pizza size. If you’re getting extra- large pizza for takeaway there will a price cut for special takeaway offer.

 

Overall, it would be fantastic offer for all PSB café customers and will help the Café to expand its customer base by this offer as it focuses on all types of customers. It’s going to be a good overall compact offer and a good alternative for customers. This offer will be a eye catching offer for customers for those who prefer more quality over the cost. It will for sure help PSB café to get a good lift in the business/market. Don’t forget to grab the deal once it’s started.

 

Get your 15 minute pizza at sheridan

If you’re looking for a full meal or a quick snack between classes, PSB has variety of options for you one of them is pizza. It serves everyone with number of food items and also it can serve within a 15 minute class break time. It  located at Sheridan college in Mississauga at Pilon school of business.pepperoni pizza with extra cheese. made in 15 minuteOur motive is to serve pizza fast, with good quality, additional free topping and seasonings, low prices and to make our customer happy with our service.our main focus is on making everyone’s pizza ready in 15 minutes. Now it’s possible to get 15 minute pizza at Sheridan.

Menu items

Pizza has number of items. It includes different kind of pizza’s which includes vegetarian, chicken, beef, peperoni. We also serve garlic bread, cheese sticks, wings, desserts and drinks. Our store has almost everything which customer always wants.

15 minute guaranteed serving pizza

Our main motive and specialty is that we give guarantee to serve our pizza within 15 minutes at Sheridan.pizza in less time

There are so many high level services at our store to make this service fast.If we fail to do it then we give it on half price. But it never happened.It is our record to make pizza ready in given time.

How we make 15 minute service possible

Firstly, we have good and experienced working team. Our team includes manager, supervisor, and employees. They all are highly trained, professional and experienced. Supervisors are the one who handle everything and keep eye on every staff member. Employees are the workers who keep everything ready for making a pizza. They Prepare pizza dough, sauces, and various toppings, such as tomatoes, peppers, mushrooms, onions, and meats etc. high quality pizza is prepared according to company recipes. We keep our stuff ready in free time or before and after our shifts. Secondly, pizza machines are huge and new. It can make number of pizza at a time. Our staff manages time properly and have good team work. These all are the reasons that we make our service fast and possible. That’s why we are able to say that “Get your 15 minute pizza at Sheridan”.

Benefits of this 15 minute pizza service

Other pizza stores take more time to prepare pizza. They need near about 25 minutes for pizza. As we make pizza in 15 minutes students are really happy with it. Because students don’t have enough time to go out. On the order hand   other stores take long time to prepare it. Therefore, our pizza is convenient for them. It also saves time and they don’t have to go out of campus for pizza. They can have it within 15 minutes without any longer wait. Further, it helps in increasing customers. Customers always come back to a business where they had the best experience. Moreover, it enhances customer satisfaction. Customers are really satisfied with this fast service. These are some of the benefits of our pizza service.

How we can promote it

We have a campaign topic in our mind. We will prepare a theme to contact customers and call them through cell phone and e-mail and take their opinions on our product. There will be some present playing cards and reward points on customers feedback and number of time they visit our store. We will inform them about this 15 minute service. In addition,we have a deal that if pizza takes longer than 15 mins we will supply it at half rate. Continue reading “Get your 15 minute pizza at sheridan”

Experience the Italian fine dine at PSB Café.

Busy Serving the best of woodfired pizzas with the best of ingredients.

We are glad to offer a new Italian fine dine experience at the Sheridan’s PSB Café.

Our new Woodfired Pizza comes with the best of the ingredients. It is made with 100% fresh vegetables and meat options in an authentic wood oven. Get your own choice of pizza with our wood ovens, chefs, live cooking demonstrations to add to the fun and excitement! Our Café would be amongst the first in the neighborhood to provide a in house experience of the local pizzerias of Italy. Imagine sitting in the local café on the streets in Naples with your friends and family taking a bite from the delicious, scrumptious slightly char-grilled pizza. That too baked in your own wood fired oven with adding a smoky flavor to the gourmet. This is exactly what we strive to provide our customers with the best italian fine dine experience.

Why Choose Us over the other Pizza Options.

No Additional cost over the normal pizza, then why not woodfired gourmet?? Our key motive is to provide a cheap option for the customers over the pricey Italian fine dine restaurants. At the start we would only be providing dine in option for the customers. Furthermore, in the upcoming two months we will also come up with the take-away option as well introduce the authentic pasta options. With this we will also come up with the combo offer for the customers. Our promotions focus on to grab a large customer base by attracting them with the cheaper option to fine dine with the authentic taste straight from Naples.We offer a variety of Pizza Options at our fine dine.

This offer is not only a great attraction for the students at the Sheridan campuses but also for the people. Thus, it enhances to establish the PSB Café as a brand. At this point of time fine dining restaurants are really expensive and not at all pocket friendly. So we at PSB café will introduce very reduced price of the pizza. Woodfire pizza is expensive at the overall market so by introducing the same thing with a less price will attract a lot of customers in the market. This will help the café to increase more profits and expand their business in the coming future.

How we promote our Italian fine dine.

There are a lot of promotion done for this launching because woodfire pizza is something which everyone likes. Therefore, at PSB café we target the whole market as everyone likes it. Promotions like flyers, bus banners, radio advertisement and local TV advertising will be done. Promotion will need a lot of money in the beginning. A lot of coupons and gift cards are offered to customers who come to dine-in. The lucky draws are selected every last date of the month. This will help to motivate the customers to stick to the PSB.

 Enjoy you fine dining with authentic wood-fired pizza with your partner.

You cannot get a better deal than this !

Overall, it is a Mega deal for the customers who are health conscious,cost savers with no compromise with the taste. This will be a huge success because our promotions not only focus on the Sheridan students. Rather we also focus the general public by providing them with such a good alternative. Wood oven pizzas take less time to cook than the general pizzas at the dominos or Pizza Pizza. It would be a good option for a quick food preference over the others. This would help the PSB Café to uplift their brand in the restaurant industry and be competitive. We guarantee you cannot get a better deal than this so don’t wait to experience our amazing hospitality. We welcome your presence at our all new PSB Café and experience the Italian fine dine.

 

 

Pizza combo by PSB Cafe 

Pizza combo offer by PSB Cafe

Our new launched pizza combo offer will  get free sides with options of onion rings, chicken wings, fries or chips & one pop.

We have launched a new offer at our PSB café for pizza combo where customers will get free sides with options of onion rings, chicken wings, fries or chips & one pop. Customers can choose one side in the given option list also the customer has an option to customize their own pizza where everyone can decide; pizza base they need and also all the topping with an option of deciding the quantity of the toppings. Also, customers who need to buy more healthy pizza with high proteins and fewer carbs, they will be provided; a lot of students are fitness freaks with used to working out every day. PSB café will also introduce the same offers for takeaways and deliveries; by registering themselves and food delivery partners. The best part about this offer is that customers don’t need to pay extra for all the above explained additional items.

Motive of Pizza combo

The motive for this offer is to make it convenient for the customer; spend less from their pocket and also get a variety of pizza combo choices with free sides and pop.  Also, the main reason to come up with this kind of offer because Sheridan college is too close to our outlet of PSB café students cannot and do not spend a lot of money on food. Now after this offer has been launched by PSB café.  Moreover, a lot of students in the college will be interested to grab this amazing offer. The unique part about our café will offer a lot of various options with customers spending a lot less; than what they used to spend on a normal pizza café in the market.

Promotion on digital platforms will be performed to create awareness in the market and attract customers towards the café also there will be a lot of coupons distributed to customers who have registered themselves with us by giving in their email id. Coupons will be emailed to the customers. Promotions on radio advertisements and bus banners will be done; which will not need a lot of money for pizza combo offer in PSB café.

Offer

The offer will not have a deadline for the end. PSB café will keep this offer in the market for a longer period. This will have a huge positive impact on the sales of PSB café which helps them to generate more revenue. If there is a good response in order to this offer; one more offer will be introduced which will be when the customer has a login account registered with us.  When they buy 6 pizza combo offer from PSB café; with using the same account, you will be given then 7th pizza absolutely free.

This will encourage the customers to be more brand loyal towards the brand; which will result in an increase in the market share in the market and will show great results to PSB café in terms of profits. PSB café will never negotiate for serving the best quality to satisfy the customer’s needs and want; which will help the store in future for creating brand loyal customers in the market.

It will be an amazing offer for all the customer as they will end up saving a lot in PSB café; with this, it will be very helpful for the café to generate high revenue sales and in the coming future. PSB can set more stores in the city, which can help them expand their business on a larger scale to compete with big pizza brand; who already has acquired a good market share in the market.

Please click the link below for campus locations;

https://www.sheridancollege.ca/about/campus-locations

PSB Café Crave and Save Customized Pizza Offer

PSB Café Crave and Save Customized Pizza Offer

We are excited to offer our most craving and money saver deal for our customers. Our new unlimited free topping customized  pizza will for sure be a delight for your hunger. You can  customize your pizza by your choice, With your choice of toppings and with your choice of seasonings all at one single cost. No additional cost for additional toppings. The unlimited free topping pizza deal will be in stores and for takeaways from March month. We want our customers to not think about the cost over satisfaction or food. So, without any hesitation about price order your favorite pizza with free unlimited toppings and Enjoy!

Customized Pizza Motive

Our motive of this offer is to make customers have a good alternative of customized pizza over other other higher price options. We will also run various promotions deals with the offer options like customers can add meat at a decent price and combos’ options with the pizza which would make a good overall deal. The deals main focus is to grab customers attention and make them come to the stores and delivering them the best customer service. This offer will help PSB café to create a brand awareness in the market and will help to stand out as a top option for people preferring for this deal over carious other brands.

Promotion

To grab customers attention many promotional activities like promoting the deal on social media apps also promotion  through various flyers and banners at various places. Small budget advertisement will be on radio and television to grab customers attraction. Also, promotions by coupons offers for limited time. Coupons will be in some area near the stores that will run for limited period. The customers will be able to take advantage of coupons by getting a cut on the regular price making it the perfect pizza deal with less price and free unlimited toppings options. This offer will prove to be a great move for PSB café to get a brand name in the market.

 Specifications

The product specifications will be a large customized  pizza with regular 4 toppings. The offer will go on for a specific time duration and will be decide by the performance. PSB café will be decorated with banners and posters and with a new theme to introduce the pizza in the market. Efforts will be put to reach a wider area of market to guarantee a success. The motto will be making maximum sales in a day.

Benefits

The unlimited pizza offer will be a alternative in the market. As people with different taste will be aware. Also, customers those who are more health conscious can get a good calorie stuffed pizza. Takeaways will also be running a special deal with the pizza size. If you’re getting extra- large pizza for takeaway there will a price cut for special takeaway offer.

Conclusion

Overall, it would be fantastic offer for all PSB café customers. Also, it will help the Café to expand its customer base by this offer as it focuses on all types of customers. It’s going to be a good overall compact offer and a good alternative for customers. This offer will be a eye catching offer for customers for those who prefer more quality over the cost. It will for sure help PSB café to get a good lift in the business/market.