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Helping out the less fortunate with cookies.
With Cartoon Cookies at HMC Sheridan, we’re making it our mission to help the community. Our cartoon cookies are made to attract little kids and also taste delicious. Our marketing plan that we have implemented is based on our target audience which is catered towards kids. Although our main target is children because of our design, we also hope to attract adults to the cookies because we all have a child in us. Also, our customers will feel nice about buying cookies that they know are for a good cause and are helping other people. Cartoon cookies at HMC Sheridan are freshly baked every single day. We have molds in shapes of different and popular cartoon characters. On top of that, we have artists to create more detailed designs on top of the Cartoon Cookies at HMC Sheridan. We plan to partner up with Sick kids and other non-profit charity organizations make a wish, etc. We plan on donating 20 per cent of our profits to each of the organizations respectably. I believe that decorating the cookies in different cartoon shapes will draw a lot of people and also create publicity for us and for our great cause. I say this because in today’s world, most people who buy a cool liking food will post it on one social media platform or another and that’s just going to help us reach a broader audience. The idea behind this whole charity project came mainly from our CEO. He has a strong passion for helping people. That exact passion is what inspired us to come up with a charitable product. We know that everyone has goodness in their hearts. It’s this goodness that will make our cartoon cookies a success and we can assure it. While we had an idea that we need to make a product that has charitable benefits, we weren’t sure what it was that we wanted to create. It had to be something that would fit our brand.Something in line with what a cafe normally serves. However, we also needed it to have a unique spin to it. Hence why we came up with the cartoon cookie. A cookie which fits in perfectly with other cafe products. But it is shaped and designed like no other cookie offered by any of our competitors. This gave our concept its added unique selling point. Our customers but the cookies because they taste amazing and are for a good cause.New customers get attracted by the look and design of the cookies and then also purchase them for the amazing cause the cookies are for. Cartoons are also what speak to kids on a different level. Cartoons make children feel happy and entertained. That is part of a subconscious message we are spreading with our cookies. Since we are partnered with Sick kids and Make a Wish, it made a lot more sense for us to relate the cookies towards children. When children see their favorite characters in our cookies, they get happy and want them immediately. The sale of that cookie in turn brings happiness to multiple people at once. It sparks joy on the child eating, the parent for seeing their child happy, and a less fortunate kid who benefits from the donation. In conclusion, your delicious, fresh, and amazing looking snack will not only satisfy your cravings, but also help someone in need and warm your heart.
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