Helping out the less fortunate with cookies.     With Cartoon Cookies at HMC Sheridan, we’re making it our mission to help the community. Our cartoon cookies are made to attract little kids and also taste delicious. Our marketing plan that we have implemented is based on our target audience which is catered towards kids. Although our main target is children because of our design, we also hope to attract adults to the cookies because we all have a child in us. Also, our customers will feel nice about buying cookies that they know are for a good cause and are helping other people. Cartoon cookies at HMC Sheridan are freshly baked every single day. We have molds in shapes of different and popular cartoon characters. On top of that, we have artists to create more detailed designs on top of the Cartoon Cookies at HMC Sheridan. We plan to partner up with Sick kids and other non-profit charity organizations make a wish, etc. We plan on donating 20 per cent of our profits to each of the organizations respectably. I believe that decorating the cookies in different cartoon shapes will draw a lot of people and also create publicity for us and for our great cause. I say this because in today’s world, most people who buy a cool liking food will post it on one social media platform or another and that’s just going to help us reach a broader audience. The idea behind this whole charity project came mainly from our CEO. He has a strong passion for helping people. That exact passion is what inspired us to come up with a charitable product. We know that everyone has goodness in their hearts. It’s this goodness that will make our cartoon cookies a success and we can assure it. While we had an idea that we need to make a product that has charitable benefits, we weren’t sure what it was that we wanted to create. It had to be something that would fit our brand.Something in line with what a cafe normally serves. However, we also needed it to have a unique spin to it. Hence why we came up with the cartoon cookie. A cookie which fits in perfectly with other cafe products. But it is shaped and designed like no other cookie offered by any of our competitors. This gave our concept its added unique selling point. Our customers but the cookies because they taste amazing and are for a good cause.New customers get attracted by the look and design of the cookies and then also purchase them for the amazing cause the cookies are for. Cartoons are also what speak to kids on a different level. Cartoons make children feel happy and entertained. That is part of a subconscious message we are spreading with our cookies. Since we are partnered with Sick kids and Make a Wish, it made a lot more sense for us to relate the cookies towards children. When children see their favorite characters in our cookies, they get happy and want them immediately. The sale of that cookie in turn brings happiness to multiple people at once. It sparks joy on the child eating, the parent for seeing their child happy, and a less fortunate kid who benefits from the donation. In conclusion, your delicious, fresh, and amazing looking snack will not only satisfy your cravings, but also help someone in need and warm your heart.

We do have best sandwich in Brampton and in GTA. we have variety of sandwich such as veg, non-veg and vegan as well. We have professionals who made this product since many years worldwide. you can enjoy this in Sheridan with your friend. our product contains all the necessary nutrition which a body need. people who go to gym can also eat protein sandwich which are specially for gym lover. Apart from this student can also enjoy their breakfast and lunch over there with different kind of sandwiches as we provide special offers to our regular customers and provide a discount card on which they can get 3 sandwiches free after 10 purchases. You can buy special membership online also by playing a simple quiz of general knowledge of Canada in which you have to answer 5 right among 8 and u can have free ice cap also .so don’t delay just go there with your family and friends .don’t miss the chance .ENJOY.

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customized healthy food options Diversified food options at PSB cafe –

There are probably many different food options at our PSB store at Sheridan campuses. and to get the best and healthier options for your food you can go on the boost app to get the customized and preferred food of your favorite categories, types and customized food types

We have a lot of healthier food options at our store like salads, organic foods, and different plant base meat options and different chicken and meat options.
In this post, we would like to share how people are more interested in healthier options and how the Boost app is easy to use and get a customized food option.

customised healthy foods

Customized foods and different food options –

-Some of the best food options from brands Thai express, chefs corner meals made with fresh produce and meat, all made in-house from scratch, different beverages and energy drinks and fresh fruit juices.
-Stir fry station which allows you to choose your base veggies and sauces. From about 10 different veggie options and about 5 different sauces and about 4 different bases like 3 different bread options,3 different rap options,
and 3 different rice options and noodle options.
-Sally the robot provides deferent salads with around 15 different ingredients options and they recently added 5 different ingredients parmesan, cheese, arugula, grated eggs chipotle sauce is now available for 24-hour salads services
-Different sushi options from Bentos  like bento salmon mango role made from best quality salmon, spicy crab mix, lettuce and mango
-Different rice bowls with chicken, shrimp, fish and meat options

Why eat healthily –healthy food
-food is basically is the most important thing to stay healthy is plays a key role in terms of your overall health and fitness.

-Eating healthy customized foods
-A healthy diet is a diet which is a complete diet which includes different vitamins, protein, and carbs in good prepositions so basically it’s a good combination of a variety of foods fruits and vegetables, whole grains and good fats
Some of the benefits of eating healthy are
Weight loss-
Losing weight can help in different ways like the reduction of risks for different chronic diseases like diabetes, heart diseases poor bone density and some cancers
-Maintaining a healthy diet which is more organic and staying away from processed food can help people or young people to stay healthy and have a great immune system to fight against different chronic diseases
Heart health and stroke prevention-
-There is a study that vitamin E helps in preventing blood clots, which leads to major heart issues like cardiac stokes and some of the foods contain vitamin e like almonds, peanuts, green vegetables, sunflower seeds, and hazelnuts
It has been medically proven that trans fats are a key aspect for heart-related illnesses, such a coronary heart disease
If the intake of trans fats from the diet reduces this will reduce their levels of low-density lipoprotein cholesterol. This type of cholesterol is a key cause for plaque to collect within the arteries, increasing the risk of heart attack and stroke

Young adults towards healthy alternatives –
-young adults nowadays are more aware of healthy foods than ever before and are more conscious about there food intake and consumption on daily basis for this they are trying to find better-customized food alternatives for their daily food consumption based on their needs and requirements.
They are more focused on getting the best health organic foods that are more healthier and enriching.

Boost app towards health-
Boost app is providing best and customized ways or getting what you want with a lot of categories to select from a lot of healthy and options.
Its helps to make your experience easy and customized to buy food at your campus with the most convenient way
-customized healthy food salads at Sheridan campuses

its layout is easy simple and its very user-friendly to scroll through different options and different categories of healthier customized foods

Sheridan Bubble Tea Promotion

Sheridan Bubble Tea new promotion! PSB Café now offers a bubble tea loyalty card, where students get the chance to earn free rewards. At the PSB Café, students get the chance to try the new selection of products. One of the most expected products is their very own Sheridan Bubble Tea. Bubble tea flavours will include but not limited to original milk tea, taro milk tea, coconut milk tea, mango slushie and taro sherbet, among others. In the future, to better match the students’ likes and dislikes, new flavours will be introduced. To decide which drink is the favourite of the month, polls will take place. Students will have a say at what they want to see their college serves.

With this, the PSB Café has decided to introduce the Bubble Tea loyalty card. Students purchase their 6 drinks, they will get the 7th for free. Every time a student orders a bubble tea drink, their loyalty cards will be stamped. They need to make sure to keep coming back to complete their cards and get a free drink as a reward. The loyalty card will be accepted in both the business campuses, Davis and HMC.  As the PSB Café is inside the school, they do not need to go out of the College to purchase their favourite drinks. As a result, the Café will need to be able to match its top competitors. Hence creating multiple promotions to better market their products.

Why a loyalty card?

Loyalty cards are a great way to improve customer’s experience and provide incentives. PSB Café wants to have a way to get the students to keep coming back for more. Furthermore, loyalty cards are good for attracting new customers as they are getting something in the end from the companies they have chosen to spend their money on. For the students, they will get the chance to collect multiple stamps, giving them more incentives to buy bubble tea. By implementing the loyalty car, students will feel appreciated.

A more personal connection will be created with the students and there is the ability to grow. As a result, more students will return to purchase more. The loyalty card will encourage customers to make repeat purchases. Product awareness will also be increased, as customers will be more likely to try something new if there is the possibility to win something extra for free. Due to the popularity of loyalty programs and cards, it is important that the PSB Café also implements it to keep up with competitors.

How to get a loyalty card?

At the PSB Café checkout, students will be able to acquire their very own loyalty card. The cashier will be able to provide all of the students with their loyalty card. The student will then be responsible for their card and make sure to bring it to the Café every time they order a Bubble tea. After each customer purchases a minimum of one bubble tea, the card will be stamped. Once completed the student will be able to order their free reward.

Future

Finally, once the loyalty card has been in place, the PSB Café will need to keep track of all of the cards that have been filled and returned. This will let them know how successful was the program and a future digital card can be developed to better market millennials. Consequently, there will be plenty of room for growth and develop new apps. These students are looking for more simplicity as they do not want to be carrying a card all the time and risking it from getting lost. PSB Café will also be able to develop better communication with students.

Introduction

Do you like Bubble-tea?

Are you a Sheridan College Student, enrolled in the business marketing or advertising program?

Do you consider yourself a competitive person?

 

 

Are you interested in adding valuable experience to your resume

Do you wanna have the chance to earn money for delicious drinks?

The PSB Café is giving a chance to all Sheridan Students that are taking marketing or advertising programs to participate in a Bubble Tea promotional contest in order to gain valuable experience and earn credit rewards that can be used as exchange for your favourite bubble tea product!

Importance of Extracurricular activities (Bubble-tea): 

You, as a young student, must understand that extracurricular activities represent an important aspect for your professional formation.

Besides, employees are looking for professionals that develop their skills in different fields because this shows a variety of abilities. Those skills are time management, a sense of commitment, professionalism, enthusiasm, work ethic, etc.

In the Marketing field is crucial to be dynamic in how you develop and present your skills. It is for that reason that extracurricular activities, like promotional contests, are an excellent way to demonstrate and stand out.

Extracurricular activities represent the development of a well-rounded individual, in which students afford a positive impact on their lives. In addition, those impacts affect their emotional, intellectual, and interpersonal development.

Taking part in these out-of-the-classroom activities, allow students to get out of their comfort zone by understanding the importance of skills. Therefore, those include critical thinking skills, time management, and academic and intellectual competence.

What is the Bubble-tea contest about? 

This content is for all marketing and advertising students, in our three campuses (HMC, Davids, Trafalgar). The concept permit students to create their own and unique poster, which aims for more attraction of new customer to the PSB location.

These posters will have themes according to the seasonal phase occurring at the moment. Therefore, Each competitor will be able to submit their own design to our website and by the end of the week. Then, our marking team will decide which poster will be used.

In addition, we will make additional contests that will allow marketing students to develop a customized plan for the brand. Therefore, that aims to increase awareness while developing more effective marketing strategies.

How do we evaluate your Bubble-tea Promitonal Strategy?

This plan will be evaluated by our owners, managers, and marketing professors to select those that are more related to our mission and vision.

This will provide you with an opportunity to grow your network, by adding knowledgeable connections to your portfolio.

Each member of the evaluating team will allow you to obtain feedback, and a chance to work one-on-one with them.

What are the prizes and rewards?

Like every content, there will only be a few winners. However, you can have a chance to collect a certificate of participation that you can include in your resume or LinkedIn profile.

Our certificates will have the signature and approval of our business owners and managers and can be used as a source of reference.

For instance, for those who win the competition, a reward card will be provided with more than 20 free Bubble-Tea drinks on our PSB location.

Also, we will provide a certificate of 1st place to the winning student with all the signatures of owners, managers, and marketing evaluators.

In conclusion…

There is no better opportunity to add an experience like this in your resume. You could use all your marketing and advertising knowledge and be next to the winner of the Bubble-Tea Marketing Semester Contest!

Don’t forget

Stay tuned with more posts and don’t forget to share this information with your classmates and friends!

 

 

 

Introduction

To encourage students at Sheridan College to get high marks, PSB café provides bubble tea discount for HMC students and other campuses. All campuses of Sheridan which are HMC, Davis, and will get the same discount and conditions will be the same. Students in Sheridan college have been working so hard to study. They spend so much time working on their assignments and projects during the semester at Sheridan. Some students do not have time to go home for lunch or dinner, so they decide to stay in school to study. PSB café understand how the students have been working; therefore, bubble tea discount for HMC students is created to support the students.

PSB café and Bubble Tea

The store is a coffee store located on HMC and Davis campus. This coffee shop is a quiet place for students who need to study and a community place for students who need to work in groups with other friends. The products in PSB coffee are variable such as coffee, tea, pizza, ice cream, etc. However, bubble tea is the newest product that PSB café just launch into the business. There are many kinds of bubble tea flavors in PSB café such as green tea, watermelon, jasmine, etc. The toppings are being made every day to bring the best fresh topping to customers. There are many choices for topping such as tapioca, grass jelly, pudding, and many more choices. The ingredients that PSB café is using for bubble tea are come from natural sources and passed any test of Canada government.

Besides that, we have trained our baristas very carefully with professional teachers. The teachers have been working in the food and service industry. Therefore, the baristas are deeply understanding the process to make the best bubble tea to customers. Moreover, hygiene is the most important factor that PSB café always focus on. All tools will be cleaned after every use and equipment will be cleaned before the store closed every day.

Bubble tea discount for HMC students

How the students can get the bubble tea discount for HMC students and Davis students? Is there any condition to get a discount? The answer is here.

PSB coffee has decided that they will discount for all the students who have the grade over 90% in any test or assignment that worth more than 5% in total grade. That means some in-class activities which are worth less than 5% cannot receive the discount. However, PSB café does not want to make the students disappointed. At the end of the semester, if the students get over 90% of the total in-class activity grade, they can get the bubble tea discount.

Now, students who get 90% of grades can get a 50% bubble tea discount on HMC and Davis campus. To receive the bubble tea discount for HMC students and Davis students, the students must bring their Sheridan student ID and a screenshot of the grade on Sheridan Slate to the store. When the student orders the PSB bubble tea, they should show the ID and the screenshot to PSB café staff before the payment. Our staff may ask the students some questions related to the course or program that the student is studying. The students can get any size or flavor of PSB bubble tea to enjoy.

Future

In the future, PSB café will add more flavor and topping into the menu to extend the variety of the product. Besides that, PSB café is planning some promotion plan for the student in both HMC and Davis campus base on the season.

In conclusion

PSB is a cozy and friendly place for students at Sheridan College. The bubble tea discount for HMC students and Davis students is a program to encourage the students to get high marks. PSB café always thinks about the students in any strategy to bring the win-win situation for the students in Sheridan.

Media

Facebook: https://www.facebook.com/PSB9Digital/

Instagram: https://www.instagram.com/psb9digital/

Tweets by PSB9Digital

Our café is using a sustainable bases for our business practices. Firstly, looking at our USPs we can see that, the café is located within the HMC college, selling charity cookies. Which is a great place to reach out to students. College typically has a high traffic environment, that constitutes high sales. We plan on implementing multiple sustainable business practices to insure we stay above our competitors. To further explain. Sustainability marketing is when a company focuses their investments within the environmental and social aspects as a marketing strategy. We are confident that this practice will work because of countless studies that show, sustainability marketing is a very effective marketing strategy.

How does sustainability marketing work?

Sustainability marketing is a way a company can build relationships with their customers, while letting them know they are important. Overall there are five sustainable marketing principles, Consumer-Oriented Marketing, Customer-Value Marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing. What our company will be focusing on is Consumer-Oriented Marketing, Sense-of-Mission Marketing, societal marketing, and we will also participate in stakeholder engagement.

Consumer-Oriented marketing is when a company views and organizes its strategies from the consumers point of view. Which in turn satisfies the consumer’s needs. Students want premium quality, sized and tasting cookies, our café will provide this.

Sense-of-Mission Marketing Is the idea of our charity cookies because, this type of marketing is to provide a marketing strategy that defines a company’s mission in a way that makes the product more than just the product itself. In our case it’s the charity aspect of the product that is our mission. When you buy our cookies you aren’t just buying a premium baked good, you are saving a child.

Societal marketing is focused on social responsibilities and, what benefits society all together in the long term. We want to better all aspects of the college by helping not only the kids but the college itself. The consumers helping hand will reach further than charity and benefit themselves too.

What is stakeholder engagement, and how will we use it?

Stakeholder engagement is essentially when a company communicates with its stakeholders and form, maintain consumer/business relationships. Doing this a company learns what their consumers want, what they like, or dislike. They move towards their consumers desires making business more than just business.

Since we are located within a college, we will throw events with games and give the students an opportunity to not only enjoy their day but to make friends. Most importantly voice their opinion on our company.

What’s your charity cookie cafe call to action?

Our call to action will reach further than our product. It will tell the customer that they have an opportunity. An opportunity to help sick kids. And better the school itself so they and the sick kids can be happier with just a helping hand.

Our company sells charity cookies at HMC college, that change the community in whole for the better. Students will enjoy free events and voice opinions about what they would like our café to do. While also making friends and memories, with those memories they will be able to give memories to the kids in need, not only bettering their lives but possibly saving another.

This is our goal, to provide a cafe, that not only satisfies our customers cravings, but puts a smile on our customers faces. Our cookie designs and charitable events show this. We strive to be the company that betters their college experience along with helping the lives of those children who are sick and need it the most. So we ask you to come by and bring share the smiles.